Sassy is a promising start up in the pet nutrition sector. Founded by a couple of pet lovers who turned the home brew herbal oil they gave their ailing pet into a range of scientifically developed supplements. 

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I was tasked with creating a tone of voice for the brand and then applying it to their new website. The challenge was to be to give a nod to the emotive back story, while maintaining the professionalism you'd expect from a pharmaceutical company. 

 

Visit www.sassyanimals.co.nz.