Sony A6000
The Sideline Challenge
For one of the biggest sporting weekends of 2014, we convinced New Zealand’s leading newspaper to do something they’ve never done in their 151 year history. Take their professional photographers off the sidelines, and have a taxi driver, a town planner, a nurse, and a bank officer capturing the action with the A6000.
AWARDS
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The Beacons 2015
Gold - Best Smart Media Idea
Gold - Best Launch
Gold - Consumer Durables
Gold - Best Collaboration
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Axis Awards 2015
Gold - Innovation in Newspaper
Silver - Newspaper Campaign
Silver - Promo and Activation
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Effie Awards 2015
Bronze - Limited Budget
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Cannes Lions 2015
Shortlist - Media (Other Consumer Goods)
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2015 Newspaper Advertising Awards
Best Media Thinking
Best Digital
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Spikes Asia Festival 2015
Bronze - Media (Use of Print)
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Adstars 2015
Silver - Direct
CREDITS
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ECD: Tony Clewett
Regional ECD: James Mok
Creative: Kevin Walker
Creative: Melina Fiolitakis
Digital Creative Director: Kate Grigg
Group Account Director: Toby Sellers
Account Director: Michelle Koome
Retoucher: Anton Mason
Designer: Michael Braid
Head of Craft: Nick Smith
Mac Operator/s: Bex Wells
Media Planner/Buyer: Sarah Bymolt, Duncan Timlin
Senior Digital Producer: Haydn Thomsen
Digital Designer: Liz Low
Digital Producer: James McMullan
Digital Campaign Manager: Lucy Leckie
APN Group Sales Manager: Nathan Laing
APN Marketing Manager: Nigel Grant
APN Senior Product Manager: Lisa Moore-Bocarro