Vodafone 

Rudy the Gift Horse

Vodafone wanted to test which type of prizes were most popular among their customers.

 

So for their 2014 Christmas eCard, we created Rudy the Gift Horse. A microsite featuring a slightly confused pony with 14 baubles hanging in his antlers, each representing a different prize a customer could choose to go into the draw for.

 

Rudy's charm must have been infectious, as he became one of Vodafone's most successful eDMs ever.